Meta launches paid subscription, For whom and why?


Enjoying or working on social media platforms is not free from online threats and scams. The concerned platforms always attempt to raise the security bars as high as possible. To date, the most used social platform all over the globe is Instagram and Facebook, and increasing the user's account security becomes more important. In this context, a paid service is launched by Meta.

So, in this read we will throw light on Meta launched paid subscription, for whom, and why?

A preamble of Meta paid subscription service

Meta a well-known name linked with the social media platform is soon launching a new paid subscription service for its users to get verified. With this service, the users of Instagram and Facebook now have to provide their official ID to get themselves verified. In return of it, the users will be given a blue badge. The blue badge signifies that the information provided by the users is true to the platform’s knowledge. In simple words, the blue badge is given to the users who succeed in verifying they are what they say!!

This practice was adopted by Meta after the launch of Twitter’s exclusive feature “Twitter Blue”. In the concern of this blue badge feature, a statement has also been released by Meta’s CEO Mark Zuckerberg which reads that this service is about to roll out in New Zealand and Australia. 

What is the need for Meta paid subscription service

After understanding the basic concept of Meta’s paid subscription service, we will now peep into what is the need for launching this service or what are the benefits behind introducing this paid service. 

Some of the notable benfits of this service are listed down:

  • Users get a badge stating that their identity is real and the account has been authenticated with a Government ID
  • Improved transparency and visibility along with widened approach opportunities
  • Absolute unique ways to express yourself
  • Added protection from impersonation with the help of proactive account monitoring

Who are eligible for this service?

Moving to the next concept relating to this service is for whom this service is launched or what are the basic eligibility criteria to avail of this service. To help you in understanding this, we are listing some of the basic eligibility pointers and they are as follows:

  • Users must have achieved the milestone of 18 years of age. 
  • Users must have completed their profile along with setting up their profile picture clearly showing their face.
  • The users must hold a legal Government-verified ID with them.
  • The account must have the minimum activity requirements which include that the account holder must be 18 years of age and should have prior posting history.

Final Thoughts!!

Meta launched paid subscription, for whom, and why? -The approach is introduced to make online activities more secure. It further reveals that they will be considering Government ID documents to prove the identity of the accounts.

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